CLEVELAND (November 19, 2025) – HGTV Home® by Sherwin-Williams announces the addition of new primer products across its existing and expanded primer portfolio, now available exclusively at Lowe’s stores nationwide and on Lowes.com. With this expansion, HGTV Home® by Sherwin-Williams now offers nine primer product lines, enhancing the brand’s comprehensive paint portfolio and offering customers dedicated primer options to support unique projects.

 

With this expansion, HGTV Home® by Sherwin-Williams brings new depth to its product assortment, offering targeted solutions for stain-blocking, adhesion, restoration and moisture resistance. The launch builds on the primer offerings introduced in 2023 and further reinforces the brand’s commitment to providing versatile, high-quality products that elevate every stage of the painting process.

 

“These new primers are a natural extension of the HGTV Home® by Sherwin-Williams product line, rounding out our curated assortment with smart solutions for every stage of the painting process,” said Krystal Mindeck, Product Marketing Director at HGTV Home® by Sherwin-Williams. “As homeowners and designers continue to prioritize both beauty and longevity, these additions help ensure the finished result is as durable as it is stunning.”

 

The new primer lineup includes:

  • All-Purpose Premium Primer (available in quart, 1-gallon and 5-gallon sizes): Delivers powerful performance for demanding projects. Formulated for excellent stain-blocking and adhesion, it seals tough, heavy stains on a wide range of surfaces. This versatile primer also provides a mold- and mildew-resistant finish, making it a dependable choice for both interior and exterior applications.
  • All-Purpose Power Primer High-Hiding Gray (available in 1-gallon size): Built for high-hide on a variety of surfaces, indoors and out. Its pre-tinted formula is ideal for dark-colored topcoats, helping reduce the number of coats needed. This high-hiding primer blocks common household stains and provides a mold- and mildew-resistant finish, making it a reliable choice for any room or surface.
  • Mold & Mildew Primer (available in 1-gallon size and now also available in quart size and aerosol): High-moisture areas like bathrooms and kitchens require extra care and attention. The Mold & Mildew Primer is ideal for high-humidity and high-moisture areas as it contains an EPA-registered mildewcide to prevent mold and mildew growth on the dried primer film.
  • Oil-Based Power Primer Extreme (available in quart, 1-gallon and 5-gallon sizes, and now also available in aerosol): This high-hiding formula blocks common household stains like water, smoke, tannin and grease. Designed for multi-surface application, it covers previous colors and provides a mold- and mildew-resistant finish, making it a convenient solution for sealing stains.
  • Restoration Primer (available in 1-gallon and 5-gallon sizes): Specially designed for restoration and disaster recovery projects, this primer and sealer blocks water and smoke stains while helping to neutralize related odors. Its excellent adhesion ensures a strong bond to previously painted drywall and a variety of interior and exterior surfaces. With high-hiding coverage and a mold- and mildew-resistant finish, it creates a clean, fresh surface ready for topcoat.

 

All HGTV Home® by Sherwin-Williams primers are designed to complement the brand’s premium Paint + Primer topcoats, offering the flexibility of a dedicated primer step when needed without compromising on convenience or coverage. To explore the full collection, visit your nearest Lowe’s, Lowes.com or hgtvhomebysherwinwilliams.com.

 

About HGTV Home® by Sherwin-Williams
HGTV Home by Sherwin-Williams launched in 2011, uniting the design expertise of HGTV and the legendary quality of Sherwin-Williams paints. HGTV Home by Sherwin-Williams delivers premium paints and designer-curated Color Collections that can be mixed and matched in any combination to create whole-home harmony and bring design dreams to life. Available exclusively at Lowe’s. For more information, visit hgtvhomebysherwinwilliams.com.

 

About Sherwin-Williams Consumer Brands Group
Sherwin-Williams Consumer Brands Group offers innovative products to meet customers' paint and coating needs. The Consumer Brands Group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Purdy®, Krylon®, Minwax®, Thompson’s® Water Seal®, Cabot® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit Sherwin.com.

 

About Warner Bros. Discovery Global Consumer Products 

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world. 

 

About HGTV

HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to 62 million U.S. households; a website, HGTV.com, that attracts an average of 10 million people each month; a social footprint of more than 30 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV Home® consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, X (formerly known as Twitter), Pinterest, Instagram, TikTok and Threads. HGTV is owned by Warner Bros. Discovery, a leading global media and entertainment company available in more than 220 countries and territories and 50 languages whose portfolio also includes Discovery Channel, Max, discovery+, CNN, DC, TNT Sports, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Pictures Animation, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com. 

 

Media Contact

Carmichael Lynch Relate for HGTV Home by Sherwin-Williams

hgsw@clynch.com