CLEVELAND (3/22/17) – HGTV Home® by Sherwin-Williams, a leading paint brand from the design experts at HGTV® and the paint company pros trust, is proud to unveil four new products available exclusively at Lowe's. The products include Showcase® Interior Paint & Primer, a new and improved formula with more durability, hiding power and coverage than ever before; WeatherShield® Exterior Paint & Primer, an advanced all-weather exterior paint; Interior & Exterior High Gloss Paint & Primer, a durable paint that provides a glass-like enamel finish; and Ceiling Paint & Primer, a high-hiding, spatter-resistant ceiling paint. The introduction of these exceptional new products coupled with the sixteen designer-inspired Color Collections, each featuring twenty coordinating colors, makes it simple for customers to confidently select the right paint and colors for every project, every time. These new paints will be available for purchase in time for spring painting season.
"At HGTV Home by Sherwin-Williams we are constantly looking for ways to meet and exceed our customer's expectations by providing them with high-quality, high-performance paints that feature the latest in innovation, technology and color," said Andrew Kinnen, Senior Director of Paint Marketing for Sherwin-Williams' Diversified Brands Division. "Combined with our current offerings, like our best-in-class paint, Infinity® with complete one-coat coverage, homeowners won't need to look beyond HGTV Home by Sherwin-Williams at Lowe's to find beautiful and premium painting solutions for all areas of their home.”
New and Improved Formula Showcase® Interior Paint & Primer
The new and improved Showcase, retail starting at $34.98, features the same innovative stain-resistance as before, now with a new advanced stain-blocking formula that locks in old, difficult to remove stains (such as permanent marker) and provides exceptional wall-to-wall coverage, and hiding power to prevent bleed-through and deliver truer colors in fewer coats. The 100 percent acrylic formula provides a durable finish that is easily washed and cleaned so it can endure repeated brisk scrubbings, scratching, and scuffing all while retaining its beautiful color and finish. With its antimicrobial properties, Showcase's mold and mildew resistant coating is designed to work well in kitchens and bathrooms where paint surfaces regularly come into contact with water, humidity, and condensation.
New WeatherShield® Exterior Paint & Primer
With its advanced all-weather protection technology, WeatherShield, retail starting at $38.98, resists the damaging effects of harsh weather conditions, such as heavy snow and intense sunlight, and shields freshly painted surfaces from cracking, peeling, blistering, and fading caused by the elements. For extra protection in humid conditions, WeatherShield offers exterior surfaces a mildew- and algae-resistant coating. With early moisture resistance, WeatherShield allows users to paint up to one and a half hours before rainfall is expected to protect freshly painted surfaces from runs, blisters, and watermarks once rain showers begin. In addition to these weather-ready safeguards, the enhanced dirt and stain-blocking paint and primer formula means less time prepping before beginning the project and complete coverage of existing stains caused by ground-in dirt. WeatherShield also has excellent adhesion to rough and porous surfaces, making it perfect for mediums such as masonry, stucco and brick.
New Interior & Exterior High Gloss Paint & Primer
HGTV Home by Sherwin-Williams Interior & Exterior High Gloss, retail starting at $32.98, features a durable, stain-resistant formula that not only stands up to everyday use but also provides an ultra-smooth, glass-like enamel finish. In addition to providing a mildew-resistant coating, this product offers excellent protection from cracking, peeling and blistering. It's also specially formulated to prevent painted window frames and doors from sticking together. HGTV Home by Sherwin-Williams Interior & Exterior High Gloss is ideal for the demands of both interior and exterior projects such as kitchen cabinets, external doors, and both indoor and outdoor trim.
New Ceiling Paint & Primer
HGTV Home by Sherwin-Williams Ceiling Paint & Primer, retail starting at $29.98, was designed to excel at covering both smooth and textured ceilings. Its spatter-resistant formula is easy-to-apply and helps to minimize clean up time by keeping the paint on the roller and off the painter. Homeowners can trust that this Ceiling Paint & Primer's high-hiding formula will easily cover old stains, blemishes or existing discolorations, giving ceilings a fresh, brilliant white finish that works well with all aesthetics.
Look for these new products and HGTV Home by Sherwin-Williams Infinity®, Showcase®, and Ovation®; at Lowe's stores nationwide. For more information on HGTV Home by Sherwin-Williams and its product offerings, please visit: https://www.hgtvhomebysherwinwilliams.com/en/paints
Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution, and sale of coatings to professional, industrial, and retail customers through company-operated stores, home centers, independent paint dealers, hardware stores, and automotive retailers. Based in Cleveland, Ohio with 41,715 associates and $10.1 billion in sales, Sherwin-Williams is the USA's #1 paint and coatings company; #3 in the world. The company manufactures products under well-known brands such as Sherwin-Williams®, HGTV Home® by Sherwin-Williams, Dutch Boy®, Krylon®, Minwax® Purdy® Thompson's® Water Seal® Ronseal™, Sayerlack® and many more. For more information, visit www.sherwin.com.
HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to 79 million U.S. households; a website, HGTV.com, that attracts an average of 9.9 million people each month; a social footprint of 27 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV Home® consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest, Instagram and TikTok. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the multi-platform JV with Chip and Joanna Gaines, Magnolia Network, as well as OWN: Oprah Winfrey Network.