HGTV Home® by Sherwin-Williams Announces Everlast™ Exterior Paint and Primer Now with New Water Beading Technology

Available exclusively at Lowe's

CLEVELAND, July 15, 2020 – HGTV Home® by Sherwin-Williams introduces its new and improved Everlast™ Exterior Paint & Primer, now with Water Beading Technology. The innovative technology repels water off painted surfaces to help protect homes against moisture while elevating curb appeal. Everlast combines the design expertise of HGTV with the legendary quality of Sherwin-Williams and is offered exclusively at Lowe's.

"Homeowners committed to outdoor painting projects, especially large projects such as the exterior of their homes, want to know that the time invested will pay off," says Bobby Mikula, HGTV Home by Sherwin-Williams Product Marketing Manager. "We kept that in mind when improving Everlast Exterior Paint & Primer, which now includes innovative Water Beading Technology. Everlast's all-weather protection provides a durable finish that resists cracking, peeling or blistering so homeowners can make their home more than they dreamed it could be."

  • HGTV Home by Sherwin-Williams Everlast Exterior Paint & Primer product attributes include:
  • Water Beading Technology repels water off paint, helping to protect your home from moisture.
  • Extreme all-weather protection with 100 percent acrylic enamel for our most durable finish.
  • Complete one-coat paint & primer that confidently covers your color changes with exceptional hiding power.
  • With Rain-Ready Technology™, you'll be ready in just one hour to guard your freshly painted surface from runs, blisters or water marks once rain showers begin.
  • Ultimate stain-blocking creates a stain barrier that helps keep previous stains from seeping through, and new stains from setting in.
  • Innovative adhesion expertly grips difficult-to-paint chalky, glossy or unprimed surfaces.
  • Weather-tight finish flexes with changing temperatures and seasons to defy cracking, peeling and blistering.
  • All-season applies smoothly and evenly in temperatures as low as 35°F or as high as 90°F, so you can paint when the time is right, even in the cold, and even when snow, rain or ice is in the future forecast.

HGTV Home by Sherwin-Williams Everlast Exterior Paint and Primer is available in three sheens: Flat, Satin and Semi-Gloss at a price range of $47.98 to $51.98 per gallon and backed by their Lifetime Limited Warranty. To purchase, visit your local Lowe's store location. For more information on HGTV Home® by Sherwin-Williams, please visit HGTVHomebySherwinWilliams.com.

About Sherwin-Williams Consumer Brands Group    

Sherwin-Williams Consumer Brands Group offers innovative products to meet customers' paint and coating needs. The Group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Dutch Boy ®, Purdy®, Krylon®, Minwax®, Thompson's® Water Seal®, Cabot®, Dupli-Color® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings, and related products to professional, industrial, commercial, and retail customers. For more information, visit Sherwin.com.    

About HGTV

HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to 79 million U.S. households; a website, HGTV.com, that attracts an average of 9.9 million people each month; a social footprint of 27 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV Home® consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest, Instagram and TikTok. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the multi-platform JV with Chip and Joanna Gaines, Magnolia Network, as well as OWN: Oprah Winfrey Network.