Delightfully Daring Palette Encourages Consumers to Have Confidence with Bold Colors
CLEVELAND, Sept. 29, 2020 - Today, HGTV Home® by Sherwin-Williams reveals its trending 2021 Color Collection of the Year and a distinguished 2021 Color of the Year, created in partnership by the design experts at HGTV® and the paint company pros trust. The Delightfully Daring Color Collection is composed of earthy tones inspired by nature with a dose of vibrancy providing a duality with shades that are both energizing and calming.
Available exclusively at Lowe's, the designer-inspired Color Collection of the Year includes 10 complementary colors that are influenced by experiences, virtual and real to create a reveal-worthy style that all HGTV fans desire. Passionate, our distinguished Color of the Year, is a deeply saturated hue that is daringly rich and invigorates the senses. HGTV Home by Sherwin-Williams makes it easy to coordinate paint colors and décor so you can create a personal sanctuary tailored to your taste and anchored in design forward trends.
"The current cultural climate has created a state of overstimulation and information overload which has encouraged trends to live life with minimalism. Consumers are eager to streamline and simplify their lives and homes, but that doesn't mean we need to forgo having fun with color," says Ashley Banbury, HGTV Home by Sherwin-Williams Senior Color Designer. "When used thoughtfully in design, color can be immersive and incite emotion. Whether it be monochromatic or colors with high contrast... color is now being used as the main accessory in a space to embody a sense of comfort and confidence."
The merging of our physical and virtual experiences has increased the amount of time spent at home, setting the stage to push the boundaries of color in our surroundings. Incorporating colors inspired by nature and using color in exciting new combinations can create dreamlike spaces that transform the home from dull backdrop to an active and inspiring space that fuels creativity, productivity and promotes an inviting and calming lifestyle.
Here is the 2021 Color Collection of the Year, distinguished 2021 Color of the Year and a look at the paint colors that articulate each trend:
2021 COLOR OF THE YEAR, PASSIONATE (HGSW2032): Timeless and elegant, Passionate, is a deeply saturated hue that is daringly rich. The dark energy of the pigment is invigorating, and boldly modern but with historic influences. Passionate is the cornerstone of the Color Collection, pairing beautifully with all the colors of Delightfully Daring.
2021 COLOR COLLECTION OF THE YEAR, DELIGHTFULLY DARING: Influenced by experiences, virtual and real, colors read authentic and earthy with a dose of vibrancy. These colors allow consumers to step out of the routines and appreciate the beauty of thoughtful spaces with healing color.
The colors within the Delightfully Daring Color Collection are available for purchase exclusively at Lowe's. For more information on HGTV Home® by Sherwin-Williams, please visit: hgtvhomebysherwinwilliams.com/color-trends
About Sherwin-Williams Consumer Brands Group
Sherwin-Williams Consumer Brands Group offers innovative products to meet customers' paint and coating needs. The Group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Dutch Boy ®, Purdy®, Krylon®, Minwax®, Thompson's® Water Seal®, Cabot®, Dupli-Color® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings, and related products to professional, industrial, commercial, and retail customers. For more information, visit Sherwin.com.
HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to 79 million U.S. households; a website, HGTV.com, that attracts an average of 9.9 million people each month; a social footprint of 27 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV Home® consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest, Instagram and TikTok. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the multi-platform JV with Chip and Joanna Gaines, Magnolia Network, as well as OWN: Oprah Winfrey Network.