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Showcase® Interior is a top-rated paint that applies easily in just one coat, guaranteed. Designed with advanced stain and scrub resistant technology to withstand frequent washing and sturdy scrubbings even after the stain has dried. Showcase® is an excellent choice for areas of the home where walls require a regular, brisk cleaning so your walls will have that freshly painted look for years to come.

Showcase® Interior Paint & Primer

Showcase® Interior is a top-rated paint that applies easily in just one coat, guaranteed. Designed with advanced stain and scrub resistant technology to withstand frequent washing and sturdy scrubbings even after the stain has dried. Showcase® is an excellent choice for areas of the home where walls require a regular, brisk cleaning so your walls will have that freshly painted look for years to come.

  • TOP RATED ONE-COAT PAINT*

  • Stays Clean, Longer. ™ Advanced Stain and Scrub Resistance.

  • Applies easily in just one coat, guaranteed.

  • One-coat coverage backed by our lifetime warranty.

  • Stain-blocking paint & primer offers advanced stain-resistance in a single coat.

  • Gives advanced coverage in just one coat guaranteed.

  • Exceptional stain-resistant formula creates a scrubbable and washable barrier, for a smooth, durable finish that stays clean, longer.

  • Resilient, 100% acrylic formula provides a mildew-resistant finish.

  • GREENGUARD GOLD certified for low chemical emissions.

  • Paint with confidence, thanks to the HGTV HOME® by Sherwin-Williams Lifetime Warranty.

Available exclusively at
Find a Lowe's

*based on the most recent ratings of interior paints by a leading independent consumer publication.

Product Reviews


Showcase® Interior Paint & Primer is rated 4.1 out of 5 by 1125.
Rated 1 out of 5 by from Not one coat coverage The one coat guarantee is a joke. I painted a medium gray over a very light yellow and it took two coats. I’m not sure how they would expect you to put it on thick enough in one layer. The walls were clean and a flat finish as recommended. I used a good quality roller, no way this would cover in one coat. I definitely won’t be getting this stuff again, I may as well have bought the cheap stuff.
Date published: 2020-11-20
Rated 2 out of 5 by from Not a good paint I am a professional contractor. I had a customer want me to paint their villa and use Showcase. I always felt I could paint up anything and make it work. This stuff is like painting with pudding. It’s thick and stiff. It dries super fast. Trying to cut in and keep a straight line is terribly difficult. Rolling is hard as the paint is so thick by the time you go back and try to get your pickup paint is already starting to dry. If you think you can paint this in one coat you’ll be very disappointed. I used a very good roller cover and had to go back and repaint several areas that did not cover. You can add 50% to your time and work load. I can do better with ProMar 200.
Date published: 2020-11-18
Rated 2 out of 5 by from Does not cover in one coat! I used the Showcase 1 coat guarantee paint because I wanted to save time painting my ceiling. It does not cover in one coat! I specifically asked the employee at Lowe's to be honest and tell me if this paint really covered in one coat. Because if it didn't, I was going to purchase my usual other brand. He said that it was guaranteed to do that and even white paint would cover black in one coat. I thought if that was true then my cream color would cover my light beige and light gray colors. It does not. The paint is good quality, but I am disappointed that Sherwin Williams and Lowe's would both state that it covers in one coat. I should have gone with my gut instinct that there is not a paint that can cover in one coat.
Date published: 2020-11-16
Rated 5 out of 5 by from Best paint I have ever used. This paint completely covers and looks beautiful no matter the surface or color. I bought several gallons of this paint in light and dark colors and I love painting with it. I recommend this paint to all individual and professional painters.
Date published: 2020-11-16
Rated 3 out of 5 by from “One coat guarantee”... The paint looks good, however it definitely needs two coats. I did everything they recommend and it did not cover in one coat. Had I known that, I would have bought a different paint from the start. I painted my ceilings with this (which it is indicated for), covering ceilings that were already white, and you can tell that it didn’t cover properly. I wish I would have read these reviews before buying this paint.
Date published: 2020-11-09
Rated 2 out of 5 by from Needed 2 coats even with primer Primed all walls and still needed 2 coats to cover uniformly. I mean, if you are going to put a one coat guarantee right on the front of the can...make it work or remove the guarantee. These reviews are all filled with the same complaint.
Date published: 2020-11-06
Rated 2 out of 5 by from Not 1 coat Nice paint that goes on well. But seriously this is NOT 1 coat despite the "one-coat guarantee ". Rolled and hand brushed on. 2 coats minimum. At $200.00 18.3 L bucket I may have chosen a primer paint and paint and expected 2 coats.
Date published: 2020-11-05
Rated 5 out of 5 by from I am a Professional and this is my #1 Showcase impressed me all around. The paint has excellent flow characteristics yet has never caused any sagging issues or me. It is a pleasure to brush or roll on and provides excellent coverage in one coat although I do apply 2 coats to ensure 100% coverage. I highly recommend. If you have issues I recommend practicing your painting skills because the product itself is flawless.
Date published: 2020-11-05
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