Cleveland, OH, February 29, 2016 – HGTV HOME by Sherwin-Williams, a leading paint brand that brings together the design expertise of HGTV with the legendary quality of Sherwin-Williams, is proud to announce the launch of INFINITY. Formulated with precision by the experts at Sherwin-Williams, INFINITY is a premium line of interior and exterior paint that will deliver on the 150-year-old company's highest quality standards and can be found exclusively at Lowe's in March.
INFINITY is a complete, one-coat, paint and primer in one with exceptional hiding power and coverage. Manufactured with industry-leading technology and the highest quality materials, INFINITY offers extreme durability and the beautiful, designer-finished appearance both Pros and DIYers expect from this leading brand.
"INFINITY is 50 percent more scrubbable, washable and stain resistant than a leading competitive product, making it one of the most durable home products available," said Andrew Kinnen, Senior Director of Paint Marketing for Sherwin-Williams' Diversified Brands Division. "Additionally, INFINITY tackles one of the most frustrating DIY paint projects, dramatic color changes. INFINITY hides the original color 55 percent better than a leading competitive product. With INFINITY, we have combined several of our very best technologies, and we're redefining what customers should expect from paint."
INFINITY paint is available in 16 designer-inspired Color Collections, each featuring 20 coordinating colors. The Color Collections inspire individuals to be bold and mix-and-match their color choices to create a harmonious, cohesive look. Whether painting one room or the whole house, HGTV HOME by Sherwin-Williams gives you the confidence to select colors that pair well together throughout your home.
INFINITY Interior Paint – "Exceptional Beauty. Uncompromising Durability™"
INFINITY paint's crosslinking technology forms a tough barrier that provides exceptional resistance to stains. The 100 percent acrylic formula provides a durable finish that is easily washed and cleaned so it endures the tests of daily life and retains its color and finish. Some difficult stains (such as water stains) will reappear when top coated with many of today's paints, whereas INFINITY will lock stains in and prevent bleed-through 50 percent better than a leading competitive product. With its mildew resistant properties, INFINITY also works well in kitchens and bathrooms where walls regularly come in contact with damaging condensation and moisture.
INFINITY Exterior Paint – "Exceptional Adhesion. Uncompromising Durability™"
INFINITY paint's exterior line is optimized for exceptional adhesion even when applied to chalky, glossy or unprimed surfaces. It withstands the stresses of extreme weather conditions ranging from heavy snowfall to severe heat. The enhanced fade-resistant technology protects against harmful UV rays, while its algae-resistant coating shields from damage caused by the growth of harmful spores. INFINITY's durable 100 percent acrylic formula provides extra protection from cracking, peeling and blistering, and it's durable, "no-stick finish" is perfect for use on windows, doors and trim.
INFINITY paint will have a retail price starting at $45.98 per gallon and will be available exclusively at Lowe's nationwide beginning early in March. It will join HGTV HOME by Sherwin-Williams Ovation® and Showcase® lines currently offered at Lowe's. For more information on HGTV HOME by Sherwin-Williams, please visit: www.HGTVHOMEbySherwinWilliams.com.
Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution, and sale of coatings to professional, industrial, and retail customers through company-operated stores, home centers, independent paint dealers, hardware stores, and automotive retailers. Based in Cleveland, Ohio with 41,715 associates and $11.3 billion in sales, Sherwin-Williams is the USA's #1 paint and coatings company; #3 in the world. The company manufactures products under well-known brands such as Sherwin-Williams®, HGTV HOME™ by Sherwin-Williams, Dutch Boy®, Krylon®, Minwax®, Purdy®, Thompson's® Water Seal®, Ronseal™, Sayerlack® and many more. For more information, visit www.sherwin.com.
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI).
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customers a week in the United States, Canada and Mexico through its stores and online at Lowes.com, Lowes.ca and Lowes.com.mx. With fiscal year 2014 sales of $56.2 billion, Lowe's has more than 1,845 home improvement and hardware stores and 265,000 employees. Founded in 1946 and based in Mooresville, N.C., Lowe's supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com.